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  1. If Your Marketing Isn’t Using Targeted Data, You’re Aiming to Fail!

    Regardless of the medium you use for marketing, whether it be direct-mail, telemarketing, email marketing, etc.…WHO YOU TARGET IS MUCH MORE IMPORTANT THAN WHAT YOU SEND. Generally speaking, there are three basic parts to a marketing campaign: 1. Who you are trying to acquire as a customer (targete…Read More

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